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- <text id=90TT0680>
- <title>
- Mar. 19, 1990: Lady Power in the Sunbelt
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1990
- Mar. 19, 1990 The Right To Die
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- NATION, Page 21
- Lady Power in the Sunbelt
- </hdr>
- <body>
- <p>The most potent triple play in San Diego is O'Connor to Copley
- to Kroc
- </p>
- <p>By Jordan Bonfante/San Diego
- </p>
- <p> One balmy night in September 1988 San Diego's Mayor Maureen
- O'Connor spent the night in Balboa Park, not to take the air
- beneath the palm fronds but to sample the life of homeless
- people. In jeans and baseball cap, she watched a series of drug
- deals go down. She spent a second night among more vagrants at
- a skid row mission. Throughout most of her 48 hours on the
- streets, she went unrecognized--until Sister Raymonda, a nun
- who has known the mayor for years, spotted her resting on a
- bench reading the paper and whispered, "If you want to conceal
- your identity, you should remember that homeless women don't
- read the financial pages."
- </p>
- <p> The mayor's expedition into the world of the downtrodden was
- indeed an attention-getting departure for someone who also
- happens to be a millionaire. But the excursion was less
- startling in this city, which tends to write its own rules for
- its free-form public life. One rule is that a woman politician,
- perhaps better than a man, can attempt the new and different.
- For San Diego is where the new is the norm and woman power is
- a dominant force in the political game. Here the "smoke-filled
- rooms," such as they are, tend to be flamingo-colored
- restaurants overlooking the Pacific surf. And here the
- "machine," such as it is, rests in the hands of a key coterie
- of women, especially three elegant ladies from the smart set.
- </p>
- <p> Mayor O'Connor, 43,--"Mayor Mo," as she is airily
- addressed by her constituents--is at the center of a powerful
- troika of female leadership. The other two members do not hold
- public office and hardly need to. One is the region's foremost
- publisher, Helen Copley, 67, the stately owner of the San Diego
- Union and Tribune and a chain of 40 other papers. The other is
- philanthropist Joan Kroc, 61, the vivacious majority
- stockholder in McDonald's and owner of the San Diego Padres.
- </p>
- <p> Together these wealthy women call many of the shots in the
- West's second largest city. They set the tone of its breezy
- conservatism. They generate much of its impulse for urban face
- lifting and instant culture. They influence, and in fact make,
- many of the city's major civic decisions. "Every day I get up
- and thank God that we have Mrs. Kroc and Mrs. Copley in San
- Diego," the mayor says extravagantly. "They go not just the
- extra mile, but the extra 100 miles. What they do for this
- community--and they don't have to--goes beyond any mayor's
- wildest expectations of private-public partnership."
- </p>
- <p> The teamwork can produce useful political results. O'Connor,
- a Democrat, has for years enjoyed the regular support of
- Copley's conservative Republican papers. So have other
- candidates for county and state office after O'Connor
- introduced them to her powerful friend. One recent beneficiary
- was newly elected State Senator Lucy Killea, a Democrat famed
- for having been banned from Catholic Communion for her
- pro-choice abortion stand.
- </p>
- <p> The teamwork can produce even more impressive civic results.
- When Kroc in 1988 decided to donate $18 million, to start a
- hospice for AIDS and other terminally ill patients, O'Connor
- enlisted Killea, then an assemblywoman, to sponsor the
- regulatory legislation needed from the state. Just when
- everything seemed to be in place, Republican Governor George
- Deukmejian vetoed the bill. The team closed ranks once more.
- Copley and her editor in chief, former Nixon aide Herb Klein,
- agreed to turn some Republican heat on the capital by
- dispatching a ringing letter to Deukmejian. The Governor was
- sufficiently impressed to reverse his decision and sign the
- hospice legislation. "Now that is how you use power," says Kroc
- admiringly. "That is just the way the men used to do it when
- the old boys controlled the city," says a friend of Copley and
- Kroc, Del Mar marketing executive Sonny Sturn. "But the men
- would do it for a factory. The women do it for human services."
- </p>
- <p> Another prominent O'Connor to Copley to Kroc triple play
- made possible San Diego's recent Soviet Arts Festival. The
- mayor first dreamed up the idea of a big 22-event festival with
- a flashy Faberge show couched among operas and ballets. But it
- took the money and clout of her two friends to surmount
- vehement opposition to it. Copley and Kroc covered half the
- festival's budgeted cost by anteing up $500,000 and $1 million
- respectively. Then Copley's opinion-making dailies swung behind
- it. To clinch the deal, Kroc kicked in with a $2.8 million
- Faberge egg she had bought at auction for the occasion in
- Europe.
- </p>
- <p> Woman power in San Diego extends beyond this golden
- triumvirate. Four of the nine city council seats are occupied
- by women. So are the presidencies or chairs of the school
- board, the chamber of commerce, the Centre City Development
- Corp., both the Republican and Democratic county committees and
- the deputy mayor's post. Their rise, say these women, has been
- surprisingly unchallenged.
- </p>
- <p> Growth is the most frequently cited explanation for woman
- power in San Diego. The shimmering harbor city grew nearly 30%,
- to 1.1 million in the 1980s and was transformed from a sleepy
- Navy town to a booming metropolis. It became second only to Los
- Angeles in the West and sixth in the country, ahead of both
- Detroit and Dallas. Its industry diversified into high-tech
- research as well as low-cost maquiladoras manufacturing across
- the border in Mexico. Unemployment, at 3.9%, came to stand well
- under the national rate.
- </p>
- <p> The explosive growth extended the bleak stretches of
- treeless housing tracts, especially inland. It intensified the
- traditional local conflict between a laid-back resort
- atmosphere and a stressful development. It imposed urban ills
- like crime and overcrowded jails. But at the same time it threw
- open the doors of opportunity, creating a fluid new nonpartisan
- politics. And, in the absence of blue-blood dynasties like
- those in Boston or San Francisco, it engendered an unapologetic
- admiration for new money.
- </p>
- <p> San Diego's three leading ladies did not always live in
- mansions in Point Loma and Rancho Santa Fe. O'Connor, one of
- 13 children of a local boxer named Kid Jerome, once worked
- after school as a chambermaid in the Westgate Hotel next to the
- City Hall she now occupies as mayor. She was a phys-ed teacher
- with a shoestring campaign budget when, at 24, she became the
- youngest-ever member of the city council. In 1986 O'Connor
- handily won the mayoral race, after the incumbent mayor was
- convicted of perjury. By then financing a campaign was less of
- a problem: she had married a banking and fast-food
- millionaire, Bob Peterson.
- </p>
- <p> Copley was a secretary from Iowa who married her boss, James
- Copley, and at his death in 1973 hesitantly took over his press
- fiefdom. Surprisingly, for a reticent, private figure, she
- proved to be a hands-on publisher who expanded the Copley
- newspaper chain and quadrupled its worth to more than $800
- million. Kroc, whose personal fortune is estimated at $950
- million, was a music teacher and supper-club organist from
- Minnesota who married McDonald's founder Ray Kroc in 1969 and
- moved to San Diego with him in 1976 to run his newly acquired
- Padres. After Kroc's death in 1984, she turned his
- conservative Republicanism on end by contributing mightily to
- disarmament causes and to the Democratic Party itself. Her
- philanthropy is legendary. Once at a party at the house of Dr.
- Jonas Salk in La Jolla, so many other guests accosted her with
- solicitations for money that she excused herself and left.
- </p>
- <p> For all their close personal and social ties, the three
- women hold very different political views. Democrat O'Connor
- and conservative Republican Copley like to kid about their
- inability to convert each other. "I haven't given up, but she
- never takes my advice," says Copley, smiling, about O'Connor.
- Neither does the liberal Kroc. What binds them, according to
- O'Connor, is camaraderie and a shared boosterism in regard to
- San Diego. Yet why do they do it? Part of the answer lies in
- old-fashioned values that Kroc and Copley attribute to their
- Midwestern upbringing, and O'Connor to a strict Catholic
- girlhood that taught "you have to give something back."
- </p>
- <p> And why does San Diego cede them so much prominence? One
- theory is that in the Sunbelt perhaps more than other places,
- power is there for the taking. Says San Diego Tribune editor
- Neil Morgan, an insightful observer of the city: "Relatively
- few people really want positions of leadership here. They came
- here for the climate, for opportunity, for all those beautiful
- beaches--not to assume responsibility."
- </p>
- <p> Not everyone is enamored of the reigning matriarchy. Copley
- has been embroiled in a prolonged dispute at the newspapers in
- which labor accuses her of intransigence. Kroc, as a woman,
- finds herself even more maligned than other baseball owners in
- the current players' dispute--the dugout being one of the
- last all-masculine bastions, even in San Diego--and has been
- seeking to sell the team. As mayor, O'Connor gets most of the
- flak. Councilman Bob Filner, a fellow Democrat, accuses her of
- dodging systematic dialogue and instead "bullying people, one
- issue at a time." Some political regulars charge that she shuns
- partisan duties to concentrate on her "populist" appeal that
- one of them describes as "a mile wide and an inch deep."
- </p>
- <p> O'Connor, however, sticks to her vision of a "global" San
- Diego that somehow, with strict limits on new growth, will also
- preserve its beach-town quality of life. And she sticks up for
- women leaders as being more approachable than men, more service
- oriented and more concerned with their communities than with
- their personal ambitions. "When I took office three years ago,
- we had a mayor who'd been convicted. We had a councilman and
- a housing director under investigation. The city had gone
- through five mayors in four years," she says. "I was elected
- as a Democrat in a heavily Republican city with 60%. Mayor Mo
- must be doing something right."
- </p>
-
- </body>
- </article>
- </text>
-
-